Nvidia increased the price of its Shield TV Pro by 100 dollars
Rising costs of memory components in the age of generative AI have pushed the seven-year-old streaming device to a new price point of 299 dollars.
The generative AI boom is reshaping supply chains, leading to higher costs for hardware that relies on memory and storage. Nvidia recently confirmed that its Shield TV Pro streaming box is now priced at 299 dollars, a significant increase from its previous cost.
This device launched back in 2019 and uses an older processor, yet it remains a popular choice for power users who require extensive codec support or use it as a Plex server. Nvidia attributes this change to broader industry trends.
The cost of components, including memory, has increased substantially across the industry.
"The cost of components, including memory, has increased substantially across the industry," stated a company representative.
Nvidia continues to manufacture these units to meet demand. Because the company does not have a stockpile of older, cheaper parts, these devices are susceptible to the same market pressures currently affecting smartphones and high-end computers.
This price adjustment is part of a larger trend where even established hardware is becoming more expensive to produce and purchase. Other companies, including Sony and Microsoft, have also raised prices on their gaming consoles over the last few years.
Would you pay more for a reliable piece of technology if it meant keeping a specific, older model available on the market?
The source does not specify how many units Nvidia produces monthly, nor does it detail exactly how long the company plans to continue manufacturing this specific streaming box model.
Source: WIRED: Artificial Intelligence